Want to know the Best OTT Platforms in the world? Well, you have landed on the right article.
OTT, or Over-the-Top, is an umbrella term for streaming services that deliver media content directly to viewers over the internet, without the need for a traditional cable or satellite subscription.
OTT platforms provide a growing selection of on-demand movies, TV shows, and original programming, delivered to you whenever and wherever you want.
These services are quickly becoming the go-to option for people looking to cut the cord and enjoy their favourite shows and movies.
In this article we take a look at some of the top ott platforms currently on offer in order to help you make a decision about where you should watch next.
Here are the most popular ott platforms streaming services currently on the market.BEst
Comparing the Top 7 Best OTT Platforms in the World (Updated 2023)
Table of content
OTT (over-the-top) streaming services have become increasingly popular as people turn to them for entertainment and convenience. With so many streaming services available, deciding which is the best can be difficult.
To help make the decision easier, let’s compare the top 5 famous Ott platforms and their features.
- Number of users* 40.1 billion
- Number of hours watched* 23.24 million
- Monthly $ spent per user on Netflix $2,821
NetflixWith a large selection of movies and TV shows, Netflix is one of the best places to watch streaming content.
In addition to its own original shows like “Stranger Things” and “House of Cards,” Netflix offers a number of films from studios such as Sony Pictures and Disney that you can rent or buy.
Features: more than 50,000 movies and TV shows; two paid-for monthly subscriptions; free one-month trial for new subscribers.
Netflix(Streaming service) The most popular streaming service currently available is Netflix.
The service offers an impressive range of movies, TV shows and original programming. You can even choose to watch Netflix on your smart TV or through your games console.
The films that are available on the platform are rated as either ‘Certified Fresh’ or ‘Certified Rotten’.
Netflix is the undisputed king of streaming, and to prove it, the company just announced that it’s adding X-Men: Dark Phoenix to its Instant Watch collection.
This is further proof of Netflix’s massive global success and growing influence in the industry.
2. ESPN +
- Number of users 1,900+ million
- Hours watched 3 billion
- Monthly $ spent on ESPN+ $744
ESPN+ is the first of its kind OTT subscription streaming service that offers thousands of live sports events and exclusive original series, on-demand content, and more.
ESPN+ provides fans with access to thousands of additional live events, scores, highlights, analysis, and features from the world’s most popular sports networks including ESPN, ESPN2, ESPN3, ESPNews and more.
ESPN+ is the ultimate destination for any sports aficionado. Get an amazing access to live events, exclusive series & all the original content – and stay up to date with your team – anytime, anywhere!
3. Amazon Prime Video
- Number of users: 1,700+ million
- Hours watched: 100 billion
- Monthly $ spent: $5,360
Amazon Prime Video is a great place to get your entertainment fix! They have an impressive library of over 200,000 titles that can be streamed right away.
No matter what you’re looking for, it’s sure to be found on Amazon Prime Video! In addition to streaming content from the company’s own library of movies and TV shows,
Amazon Prime members have access to a huge catalog of licensed titles that you can stream on your mobile device or computer. Plus, there are a lot of popular series like “Game of Thrones” on Amazon Prime Video!
The platform also offers free access to one month of its premium service for new subscribers. Features: hundreds of movies and TV shows; four paid-for monthly subscriptions; free one-month trial for new subscribers.
- Number of users: 2.1+ million
- Hours watched: 484 billion
- Monthly $ spent: $4
Hulu is one of the most popular over-the-top (OTT) platforms that offer streaming services to its users.
It has a wide selection of movies, TV shows, and originals that have made it incredibly popular with viewers. Hulu’s library consists of both classic content as well as new releases, making it an ideal destination for viewers looking for something to watch.
With an easy-to-use interface and affordable plans, Hulu is quickly becoming one of the top OTT platforms available today.
Hulu offers the following benefits to its users:
- Streaming service that has a large library of content.
- Offers both classic and new releases for viewers to choose from.
- Easy-to-use interface with affordable plans.
- Multiple devices supported.
- Hulu Plus, a premium service that offers ad-free streaming and more. content for a monthly fee.
- Number of users: 1.7+ million
- Hours watched: 330 billion
- Monthly $ spent: $9
CBS ALL ACCESS is one of the most popular over-the-top (OTT) platforms out there.
It offers a wide variety of content, including original shows and movies, classic TV shows and movies, live TV, and more.
With CBS, users can watch their favorite shows anytime and anywhere they want.
CBS has become the go-to platform for many people looking to watch their favorite TV shows and movies.
With its wide variety of content options, it’s easy to see why it’s one of the most popular OTT platforms available today.
Check out what CBS All Access has to offer today! CBS All Access is a subscription service that offers an on-demand library of CBS shows and movies for $5.99 per month or $59.99 per year.
With over 6,500 episodes available in its catalog, CBS All Access has a lot to offer customers.
What Can You Watch on CBS All Access?
With more than 600 original shows and movies, many customers are interested in what content is available on the platform. Here is a list of some popular features:
- 60 Minutes
- The Price Is Right
- CSI: Crime Scene Investigation
- Star Trek: Discovery
- CBS News with 60 Minutes
- The Colbert Report
- The Daily Show with Trevor Noah
6. HBO Now
- Number of users: 1.6+ million
- Hours watched: 838 billion
- Monthly $ spent: $2
The HBO Now streaming service is one of the most popular over-the-top (OTT) platforms in the world.
It is often considered to be the gold standard of streaming services, and it has become increasingly popular since its launch in 2015.
HBO Now is home to a diverse collection of award-winning original series, blockbuster movies, documentaries and classic titles.
HBO Now is a favorite streaming service for many, boasting an expansive library and user-friendly interface.
No wonder that it has become so popular around the world! HBO Now has a massive catalogue of content and is a great service for binge-watching.
However, it is not perfect, and there are some downsides to it as well. The interface can be cluttered with overlays that show you everything from the HBO logo to progress bars for episodes in your queue.
The UI could use some tweaks to make searching easier, especially if you’re looking for something specific like an episode of Game of Thrones or one of their movies.
It also would be nice if they offered a larger selection of content than the United States only.
HBO Now has so much to offer, and it’s only available in the United States. But even with its flaws, HBO Now is a service that is worth downloading.
7. YouTube tv
- Number of users: 3.2+million
- Hours watched: 489 billion
- Monthly $ spent: $3
YouTube TV is a streaming service that has become increasingly popular amongst viewers looking for an alternative to traditional cable TV.
It offers a wide variety of content, from popular web series to movies and more. With its growing popularity, it has become one of the top over-the-top (OTT) platforms in the market.
YouTube TV makes it easy for users to watch their favorite shows and movies anywhere and anytime.
Its flexible pricing plans make it an attractive option for those who want to save money on their entertainment expenses.
Additionally, its vast library of content ensures that there’s something for everyone, from hardcore movie buffs to casual streamers.
In summary, YouTube TV provides users with an excellent streaming service that can be enjoyed anywhere and anytime at a reasonable price point.
Its vast library of content makes it one of the top OTT platforms in the market today.
Exploring the Different Types of OTT Subscriptions and Pricing Models
The different subscription types available OTT platforms offer a variety of subscription options that vary in the length of time they are valid for and how much content is included with each plan.
The following is an overview of the three most common types of OTT platform subscriptions:
Subscription-based video streaming services:
Most Popular OTT platforms such as Netflix and Hulu offer unlimited streaming for a price.
Streaming services are typically billed in monthly installments, usually at around $10 per month, with each instalment providing access to new content that has been added during that month (e.g., ., a new season of a TV series).
Platforms that offer both an ad-supported free tier and ad-free subscriptions have seen their subscription revenue grow.
Hulu Plus saw its revenue grow to a whopping $10 billion in 2023, while Netflix surpassed 231 million subscribers worldwide by the end of October 2022.
To view their content, viewers need to create an account which comes with a subscription plan with no commitment and savings by upto 6 months of service from subscriptions
- Hulu offers four pricing plans, including
- Hulu: 7.99/month or $79.99/year
- Hulu (No-Ads): $14.99/month
- Hulu + Live TV: $69.99/month
- Hulu (No-Ads) + Live TV: $82.99/year
This year, Netflix is expected to produce more than $8 billion in revenues.
Netflix has been criticised for restricting availability of content on the platform for which users are charged monthly fees, but this practice is common among streaming services as well as traditional on-demand services.
Netflix offers three different monthly pricing plans that include unlimited, ad-free streaming. Plans Pricing (Indian Rupee)
- Mobile: ₹149 INR/month
- Basic: ₹199 INR/month
- Standard: ₹499 INR/month
- Premium: ₹649 INR/month
Disney+ is a great choice if you’re looking for something to watch! Their streaming service gives you access to films & TV shows from Disney, Pixar, Marvel, Star, National Geographic & Star Wars.
- Mobile (Ad-Supported plan) – Rs 149 / 3 months
- Mobile (Ad-Supported plan) – Rs 499 / year
- Super (Ad-Supported plan) – Rs 899 / year
- Premium (Ad-Free plan) – Rs 1499 / year
4. Amazon prime video
Amazon Prime Video is a subscription-based streaming service providing users with access to a wide range of movies and TV shows.
It is one of the largest OTT platforms in the world, offering users an extensive library that includes award-winning shows and movies from some of the biggest names in entertainment.
Not only does Amazon Prime Video offer a variety of content for viewers to choose from, but it also offers an array of flexible OTT pricing models and subscription plans that are tailored to suit any budget.
- Rs 179 Amazon Prime Monthly Plan
- Rs 459 Amazon Prime Quarterly Plan
- Rs 1,499 Amazon Prime Yearly Plan
- Rs 599 Amazon Prime Mobile Yearly Plan
5. YouTube TV
YouTube TV is a subscription-based streaming service that offers access to a variety of live and on-demand content.
It is an over-the-top (OTT) platform that provides users with an easy way to watch their favorite shows, movies, and other video content.
With YouTube TV, viewers can get access to a wide range of live and on-demand programming from major broadcast networks and cable channels.
They can also choose from different subscription plans which offer different levels of content access.
YouTube TV is the perfect solution for those looking for an affordable way to watch their favorite shows without having to commit to long contracts or pay expensive fees.
- Monthly price: $65/mo.
- Free trial length: 14 days
- No ads: No
- Number of screens: Three
- Live channels: 85+
6. HBO Now
HBO NOW is an over-the-top (OTT) streaming platform that offers subscription plans for viewers to access its content.
It offers a variety of subscription types, from basic packages to premium plans, allowing viewers to choose the best plan according to their needs.
With HBO NOW, users can watch their favorite shows and movies from any device at any time.
The platform also features exclusive content and original series that are not available anywhere else.
Additionally, HBO NOW provides a wide range of subscription plans with different pricing options for different budget levels.
With these options, users can get the most out of their OTT experience without breaking the bank.
- With Ads: An ad-supported plan is $9.99 monthly or $99.99 yearly.
- Ad-Free: An ad-free plan is $14.99 monthly or $149.99 yearly.
7. ESPN +
ESPN+ is an over-the-top (OTT) subscription platform that provides access to exclusive sports content and live events.
It offers two subscription types: a monthly plan and an annual plan. With the monthly plan, you can access all the content available on ESPN+, while with the annual plan you get additional benefits such as discounts on select items and access to exclusive content.
By subscribing to ESPN+, you can watch your favorite sports teams play live, get breaking news updates, and access original programming from ESPN’s award-winning production team.
With so many features available at your fingertips, ESPN+ is a must-have for any sports fan.
- Monthly price: $7/mo
- Free trial length: None
- No ads: X
- Number of screens: 3
- Live channels available?: Yes
What is an OTT Platform and How Does it Work?
OTT (over-the-top) platforms have revolutionized the way we consume content.
They have disrupted traditional media outlets and created a new type of streaming service that allows users to access entertainment and information from any device, wherever they are.
OTT platforms provide an alternative way for consumers to watch their favorite shows and movies without having to purchase or rent them from cable companies or other outlets.
OTT platforms offer an easy way for users to access a huge selection of content from various suppliers, such as SVODs such as Netflix, Hulu, Amazon Prime Video and HBO Now.
These services offer thousands of movies and TV shows on demand at a low monthly subscription cost.
They also provide additional features like 4K Ultra HD video quality, access to exclusive content, parental controls, and more.
With OTT platforms growing in popularity every day, it’s no wonder why they’re quickly becoming the preferred way to watch your favorite shows and movies.
The OTT industry is poised to become a $168 billion market in 2020, according to research firm Juniper Research. It’s easy to see why so many businesses are taking notice of this rapid rise in popularity as well.
Competitors like Amazon, Hulu, and Roku have already made their mark on the market.
If you’re looking for an opportunity to get in now before the competition arrives, there are still plenty of ways that you can capitalize on this growing industry.
The cost of OTT platforms will only increase with time as they continue to grow and offer more features and content.
This is a good time to get in the market, especially if you believe that OTT will be the future of entertainment.
With the benefits of OTT platforms, costs are already offset by consumers who are getting access to great content at no cost.
What Impact Does Social Media have on the Success of OTT Platforms?
Social media has become an integral part of modern life, and the success of OTT platforms is no exception.
From streaming services to niche media platforms, the power of social media to drive engagement and growth is undeniable.
Social media has revolutionized how content is consumed and shared, creating a new level of engagement between people and their favorite shows.
With the help of social platforms, OTT providers can reach larger audiences than ever before while nurturing relationships with fans that they may never have had otherwise.
By leveraging the power of social media, OTT providers can not only increase their reach but also enhance user experience by providing more personalized content.
This will help them to stay ahead in an increasingly competitive and crowded market for streaming services.
Over the past few years, streaming platforms have become an integral part of our lives.
We now have access to a wide range of content from all over the world, and this has been made possible by the most popular OTT platforms.
From Netflix to Amazon Prime Video, these streaming services are constantly evolving and providing us with new ways to enjoy our favorite shows and movies.
With their vast libraries and ever-growing catalogs, they are sure to remain a key player in the entertainment industry for many years to come.
OTT platforms have become increasingly popular in recent years, and there are now a variety of options available for users to choose from.
From streaming services like Netflix and Hulu to subscription services such as Amazon Prime Video the selection of OTT platforms is vast.
The top OTT platforms, however, is undoubtedly Netflix. With its extensive library of content and user-friendly interface, it’s no wonder why Netflix has become the go-to choose for many people around the world.
As OTT technology continues to develop, it will be interesting to see which platform comes out on top in the future.
I hope you liked our article on Best OTT Platforms in the World. If you have any comments or suggestions do share them in the comments below.
Frequently Asked Questions
Q1. Which Indian OTT platform is best?
ZEE5 is one of the popular OTT platforms in India. The streaming platform is one of the fastest-growing OTT channels.
The channel has TV shows, original content, and music videos for the viewers to watch. The streaming platform has a collection of various regional TV shows and movies.
Q2. Which is the cheapest OTT pack?
In Jio Postpaid, Netflix, Amazon Prime, Disney Plus Hotstar all three are available in the monthly plan of Rs 399.
In this, Amazon Prime subscription is available for one year. This subscription is also available with Jio’s postpaid plans of Rs 399, 599, 799, 999, 1499.
Q3. Who is the No 1 subscriber in India?
Indian record label T-Series is the most-subscribed channel, with over 236 million subscribers as of February 2023.
Here are the Top OTT Platforms in the World:-